Scandals ARE…Money in the Bank
Nobody Flashes
In the mad men world of advertizing, a scandal is a GOOD thing. And in this economy to get the less than 1 percent to spend $10,000 on a football game takes MORE than good luck…it takes well-timed…
Advertisement. Preferably free. And there’s nothing more free than a well placed scandal. 
Some would say, the whole scandal of the deflated football a week leading UP to the Superbowl, made just that many more people want to watch it…and they did.
Nielsen said the game averaged 111.5 million viewers, a record for a U.S. television program, according to Fox, which broadcasted the game.
Add to that the cost of a Tom Brady’s Jersey, and merchandising, and CEO’s were rolling in next year’s latest private jet designs.
America NEVER lets a good scandal go to waste
Another Scandal that made lemonade out of a lemon was The Interview:
It was reported that North Korea hacked into Sony and was mad about the picture, even though, pictures have been made about Kim Jong Un before, this one really pissed him off.
And so a nation was advised to do their patriotic duty and go see the film. It was up on Netflick and Youtube within nano seconds, even though we were told it might be dangerous to watch it.
First up, the hard data. Sony is reporting the film made $15 million from the on demand outlets and $2.8 million from the theaters showing the movie. That’s kind of staggering on a bunch of levels. The film has been downloaded – legally – about 2 million times and the result is a number very much in line with original, pre-controversy estimates. (Box office analysts were predicting it would make about $20 million had it opened in wide release.) What those numbers don’t take into account is the two weeks of non-stop press surrounding the film, which undoubtedly raised awareness much higher than its traditional marketing would have.
So Nobody Wonders: Did someone really deflate a football to win a football game?
Did North Korea really hack Sony, or was it just a Sony employee?
In either case, the end results were money in the proverbial scandalized bank of…the One percent, who are somewhere no doubt DREAMING up the next big scandal.
And that’s why…they stay at the top. 
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About
I am a nobody. If the different classes of America were color-coded, I would be in the yucky brown, one rung up from the bottom. I grew up in Naples, Florida and live near the Mississippi River now with my husband and two dogs. I am part of the slowly disappearing middle-class. I was a musician most of my life: drummer/singer/keyboards—but I retired before the plastic surgery flu hit. I have no degrees, which could be a good thing…depending on how you view our educational system. I do have three patents…but that really doesn’t make me a somebody. The one thing that is constant in my life is my OPINIONS, which i have more than perhaps even Carl Sagan could have imagined…mostly political. (yes…my ancestors were crabby buggers)
Hopefully other nobody’s will put their opinions on my site. But, if you happen to be a somebody, you’re more than welcomed to help out.
It’s my Nobody Opinion that Nobody’s Perfect, and Nobody Cares, that Nobody Knows why Nobody Wins, and when that happens, Nobody Wonders, why Nobody Flashes, why Nobody’s Fooled, but then Nobody remembers that Nobody ALWAYS Reports the truth.
You can email me at joyanna_adams@yahoo.com
Joyanna Adams
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