Nobody’s Perfect: Sapporo Beer VS Bud Light
Nobody’s Perfect:
America likes to think it’s King of the World when it comes to advertising. But let’s compare these two beer commercials.
If you can, put the Japanese Beer commercial above on your big screen. It has 3D effects…
Then, compare the BUD LIGHT commercial, where the humor is in making fun of the American man.
Which beer would YOU want to try?
We fought a World War…and we defeated the Japanese…and then it seems the women took over. I wouldn’t doubt if some foreign company did this Bud Light commercial. WAIT…Bud is now owned by Belgian/Brazilian company: InBev. Do you think that had anything to do with making fun of American man?
That’s what happens with globalization. Other countries can make fun of you while making a buck. Nobody Thinks the Bud Light commericals are very funny, though…let’s all remember that there are bad dancers and smelly men in every country…even Japan, where they make sure that their culture is glorified, even in their beer commercials.
Who won the contest? You decide.
(Thanks to Tom Beebe for the Sapporo commercial)
ANd Sapporo Beer tasted much better than Bud too! 2-0 Japan
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The creativity in the japanese ad was just marvellous. Blows away the total lack of it in the American ad, which relies on the same old, stale old, shame old disrespect, demean and denigrate a man trope we all know and hate.
Shove it Bud. Your ad says “Budweiser – takes the piss outta YOU and bottles it””
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Could they have made the American man more obnoxious? Nope.
Joyanna Adams
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Still looking for a “Bad Dancer – Smelly Man”….where are they?
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